likeable business (part 1)
likeable business::listening (part 2)
|'likeable business,' by Dave Kerpen|
We all love a good story, right? Some people, like myself, might include too many details and reeealy draw out a story...yeah, I got it from my mom. ;) My husband gives me a gentle reminder to hit the main points and not get carried with the details...men...haha!
But really, don't you love a good story? Emotions, feelings, understanding, empathizing, happy endings, tearful endings...they are all worth the while! Stories help us bond. They connect us...bringing two complete strangers together...or a customer and a business together. It is a type of communication.
Storytelling...heck, composition for the matter, has never been a strong point for me. I DESPISE persuasive writing. Beyond fact sharing, I really don't feel comfortable telling why someone should do this or that or feel a certain way about something. I've always been a very black/white person. It is either 'x' or 'y' and I can show you how to get there. Hence math and science being my strong point. So the thought of starting a blog practically scared me outta my pants...but pretty much all photographers have one, so I felt I should! Literarily (not literally...and I'm pretty sure I just made that word up since spell check caught it) speaking, there hasn't been a lot of 'meat' on my bones of composition or 'fluff' which I refer to it as, but I do believe teaching writing when I taught elementary school has helped me grow as a writer. Seriously, I re-learned what it meant to be a good writer. Silly sounding, I know, but the writing program was awesome at the school I used to teach at...or at least it struck a cord with me!
As I branch out of my comfort zone, I try to do a bit of story telling when I post pictures from a recent session. Weddings seem to get the best stories, just because I've been with the bride and groom allll day. Sometimes in conversation during a shoot I can pick up a good story or two. Stories can come from the actual customers or from something that happened during the shoot...good or bad. Sometimes you don't need a story when you see the toddler flailing around on the ground...haha...that was just our God-son, I would NEVER post pictures of other customers' children! ;) Or there might be a story from a session where something went horribly wrong and it was a lesson learned for me! By the way, you click on links, they'll take you to those posts on my blog. :)
So in a not-so-sneaky way, I guess I'm saying I hope my story telling draws in the customers! ;) Sssshhhh this book is for business owners, not the consumers! ;)
So as I continue on with my business, I will attempt to story tell as much as possible. Also, please know I have the best intentions to blog about every customer, but with two kids at home (and one of them starting to drop is afternoon nap) and keeping up with housework, I do have to prioritize my time and not every customer has a blog post about them.
I do appreciate you coming back and stopping by to hear about bit about storytelling!